Are you about to put your Minneapolis home on the market? There are plenty of things to consider when selling your home, whether you’re going at it alone or hiring the help of a real estate professional. Here are marketing and home-selling tips that will help save you time, money and hassle throughout the process.
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Home Selling Tips
Selling your home is easier if you understand your strengths and weaknesses as a salesperson. If you don’t have much experience, take the time to research your market and reach out for help when needed. The following home selling tips will help you get the most money out of the transaction, while keeping time on market at a minimum.
Hire a Realtor
A Realtor will give you the professional help you need to close the deal as quickly as possible and at the best price. With more experience selling homes in your particular area, they can provide their expertise to the transaction, saving you time, money and hassle.
Understand Your Bottom Line
If you’re not using a Realtor or other real estate professional, write down the absolute lowest price you’re willing to take for your home. Take time to practice negotiations, perhaps with your spouse or another family member. This will help you prepare you for the big moment: closing the deal at the best possible price, and nothing lower than what you’re willing to accept.
Do Your Research on Other Neighborhood Homes
Check the listings in your area frequently. Knowing the approximate values of similar homes will help you offer the best price possible for your property. Pricing your home properly can mean the difference between a quick sale or a painstakingly long one.
Landscape Your Yard to Increase Curb Appeal
Mow your yard, trim the trees, bushes and shrubs, touch up any chipped paint, and clean out the gutters. This will help improve the first impression of your home to anyone visiting or driving past. This will affect both the end sale price as well as the initial appraisal — if your home is the most attractive on the block, more people will clamor over the chance to look inside.
Declutter Your House
Once you get potential buyers into your home, you want the interior to reflect the attractiveness of the exterior. So, remove all the clutter, simplify the layout, get rid of any unnecessary furniture or distracting decor. If you take a neutral approach to home staging, the potential buyer will feel more like they can make the home their own.
Fix-Up Any Minor Maintenance
Anything that could detract from the home’s value, from chipped paint to cracked walls to dirty furnace filters, should be fixed up as best as possible. Even something as simple as burned out light bulbs can hinder people from purchasing your home. You want to present your house in the best light possible.
For Remodels or Updates, Focus on Kitchen & Bath
In the majority of home selling situations, prospective buyers are often focused on the quality of the kitchen and bathrooms, above all else. If there’s any room in your budget for remodeling or updates, put it towards one of these areas and you’ll have the greatest chance at increasing your home value.
Marketing Tips to Sell Your Home
If your home is about to be listed on the market, or is currently for sale, good marketing can bring higher prices and help gain more awareness around your offering. The following home marketing tips will help you boost interest in your sale so you can increase the end price.
Host Real Estate Agent Tours
For those that are going at it alone, skip this step. However, if you plan on using the help of a licensed real estate professional to help you sell your home, it’s a good idea to get as many agents as possible interested in your home.
If you’re planning to sell your home without representation, then skip this step. However, since most buyers are represented by an agent, it’s a good idea to draw as many agents and brokers as possible to view your home. The best way to convince an agent to come over and check out the property is with free food. It doesn’t need to be over-the-top, normally sandwiches are enough. As agents chow down and network with each other, the hope is they will admire your home and bring back a potential buyer in the near future.
Take Attractive Photographs
Great photography has become an essential marketing tool for home sellers. While a text description is important, it will never compete with a visual. With the majority of home buyers beginning their shopping online, it’s crucial that you have compelling photographs that portray the entire property. Take photos of the interior, including every room, and exterior, including the yard and satellite buildings (garage, shed, pool house), as the buyers will want to see it all.
Virtual tours are the way of the future, as prices have come down to levels that the average consumer can afford. You can try 360-degree imagery, which costs a few hundred dollars, or just film a video tour on your smartphone and post it to your listing. Even if it’s just a couple spins, or a short 10-second video, every home on the market should have a virtual tour. Buyers love the fact that they can explore the property from the comfort of their own home, without the pressure of a real estate agent.
Hosting an open house is a good way to market your listing. This gets foot traffic through your property, where people can learn more about the home and neighborhood. To get people to your open house, place signs throughout the area, directing traffic to your home. Additionally, you can advertise in the local newspapers or online, through sites like Edina Realty, Zillow or Trulia.
Post Attractive Signage Throughout the Area
Attractive signage will help get your home in front of more eyes. Seek out high-traffic areas within your locale, such as around interstate ramps or schools. Everytime people drive by on their way to work or class, you’ll enjoy a boost of exposure. If you can strike a chord with people, you’re likely to have a few callers inquiring about the property.
Post Paid Social Media Advertisements
Social media has become one of the most powerful marketing tools across generations of consumers. Develop some attractive, compelling digital advertisements that you can post throughout all of your social media accounts. Even putting $5 a week behind your posts can help boost awareness of your listing and encourage people to share and promote your home.
Post Ads in the Classifieds of Your Local Paper
Depending on what type of audience you’re trying to reach, a print advertisement in the newspaper may be just what you need to find the right home buyer. Most local publishers have relatively affordable rates to place your listing in their paper, giving you a good opportunity to reach a demographic that may not be online — for example, older shoppers that may be looking for a condo community.
Try Direct Mail
If you’re an unrepresented seller, you can buy mailing lists from list brokers. If you are represented by an agent, ask about a direct mail program. I prefer oversized four-color postcards because they are inexpensive to mail and eye-catching. Try mailing your flyers to neighbors, friends and relatives, as well as agents who work in your neighborhood and buyers who live in other areas and often relocate to your neighborhood.
Best of Luck with Your Upcoming Home Sale!
While there’s no shortage of things to consider when it comes to selling your Minneapolis home, with the right amount of research and preparation, anyone can have a successful sale. Whether you’re taking on the challenge alone or hiring some help, use the above tips to have the best experience throughout the process as possible. Best of luck with your upcoming home sale!
If you need any help selling your Minneapolis home, A.D. Hays Group is the team to call. With more than 30 years of home selling experience in the Twin Cities area, we’ll help you get the most out of your real estate transaction. Get in touch with one of our dedicated account representatives to see how we can help you market and sell your home. Contact us today!